You did not read it wrong: Spotify, streaming service of music, is expanding its business and begin selling beauty products on its platform. The company has been seeking ways to diversify its services, going beyond streaming music.
All this will be possible thanks to the partnership of the company with the Merchbar, specialized in merchandising, being that the two have been working together since last year, selling artists ‘ products on their pages on the internet. The idea is that the fan of a particular artist, buy the items which refer to the visual of the star, and beauty products come in this wave.
Initially, they will be offered products artist Pat McGrath, who is makeup artist to celebrities and has a strong presence in the social networks. Your brand, Pat McGrath Labs, will sell by Spotify three shades of lipstick, costing US$ 22 each, in addition to other items, such as pencils for eyes. To promote the release, the artist Maggie Lindemann will release a single exclusive.
With the new Spotify will give artists a new way to earn money, in addition to the sale of copyright for the provision of their songs on the platform. Currently, the streaming service has more than 60 million paying subscribers, and more than 140 million users in total, including those that do not pay for a signature, accepting the display of advertisements between the songs played.