Google is once again, keeping an eye on the abusive behaviors displayed by those responsible for many online services.
In the next two updates of Chrome, which will come to versions 64 and, subsequently, 65, the pop-ups you receive improvements, as well as the browser will change to prevent redirects undue and update pages against the wishes of the user. All to be applied in the desktop version of the browser.
The main changes of the browser
The main change is in this second category, with the browser going to have an experience largely based on informative texts, with behavior that depends on the authorization. Whenever a redirection or opening of tabs without authorization is detected, the user will be informed about this and may choose not to allow the change on the page, unless, of course, that he has already interacted with her before.
Google cited some examples of behaviors that will be locked from now on, as the buttons play video that, in fact, take the user to a download page, typically malicious, or indications of “click here to close” the false, which serve, in fact, to generate invalid clicks on advertisements and generate traffic on third party web sites.
In addition, sites that open multiple tabs for the production of advertisements, or try to download the navigation to what the user actually wants to view, while the original is redirected to unwanted content.
According to the giant, this would be a way to bypass the block pop-up already existing in the browsers, an attitude that, now, will be in the crosshairs.
Google makes changes for the sake of experience of the user
All fit in to what the company cites as experiences to be abusive, a type of conduct that has been obtained in accordance with the feedback provided by the users. According to the figures released by Google, one in five internet users has encountered problems of this kind during your online experience, which motivated the development of the changes.
However, at the same time, Google also found that many of these behaviors are not necessarily linked to the conduct of those responsible for the pages itself, but rather, of the services of third-party ads that they use. Still, the idea of the company is to curb such practices and, for this, asks webmasters to suit the new standards.
This is why the second big change is related to the pop-ups improved, you should take a little longer to arrive. Google has released a best practices guide and also a diagnostic page experiences to be abusive, so that the owners of the sites to assess if your pages have some kind of behavior that is outside of the standards that will be applied in January.
The more far-reaching changes, then, arrive at the beginning of the year that comes. Initially, Google did not spoke anything about damage to the ranquemento of sites that insist on unfair practices, with the pages having only its behavior blocked by the browser.
However, changes of this kind have happened before with other types of conduct, therefore, the suggestion is that webmasters and content publishers if required, to avoid problems in their domains.